Packaging & Visual Identity
Description
The Organic Pharmacy’s Hero Skincare Kit packaging and Organic Skin Essentials + premium skincare guide to elevate customer experience and reflect the brand’s British luxury heritage.
Context
The kit offered seven top facial products in a clean, elegant box with a step-by-step skincare ritual inside, while the brochure served as an exclusive, portable guide for high-value customers and luxury spa partners worldwide. Both designs balanced organic sophistication with practical usability, reinforcing the brand’s premium positioning across retail, online and hospitality channels.
London’s Skincare Sample Shine
For The Organic Pharmacy’s Hero Skincare Kit, I developed packaging for a curated collection of seven luxury facial products, each crafted with love in London. The goal was to create an elegant, informative design that let customers experience the brand’s most-loved formulas before committing to full-sized versions. The clean, minimal aesthetic balanced product imagery with refined typography, ensuring a premium feel while clearly communicating the benefits of each item. Inside, a step-by-step guide to the “Perfect 6 Steps” morning facial transformed the box from simple packaging into an at-home skincare ritual. The result was a cohesive, elevated design that reinforced The Organic Pharmacy’s position as a leader in British organic beauty.
Premium Skincare Guide
Alongside the kit, I designed the Organic Skin Essentials + Z-fold brochure, an exclusive, lightweight guide for high-value customers and luxury spa partners, including Mandarin Oriental and Shangri-La Hotel spas worldwide. The brochure highlighted hero products like the Hyaluronic Acid Serum and Rose Diamond Eye Cream, pairing crisp photography with soft blue tones and floral details to reflect the brand’s organic luxury ethos. Compact yet impactful, it served as both an educational tool and a tactile reminder of the brand’s premium status, enhancing customer engagement in-store, online and through elite gifting.
