Visual Identity
Description
Creating seasonal campaigns across Winter, Autumn, Spring and Summer, blending luxury storytelling with high-impact visuals. From curated product photography to event-specific shoots like Wimbledon, each campaign was designed to spotlight the latest collections and collaborations with the world’s most prestigious brands.
Context
These campaigns served as a vital touchpoint between Cudoni and its luxury clientele, translating high-fashion trends into engaging content that resonated across digital, print and social channels. I directed photoshoots, styled products and crafted art direction that reflected the brand’s premium positioning while remaining fresh and relevant to the season.
From concept to execution, I oversaw the creative process for multiple seasonal drops. This included developing mood boards, briefing photographers and stylists and ensuring every asset, from hero banners to social snippets, aligned with campaign objectives. Collaborations with luxury houses like Louis Vuitton, Gucci, Dior and Saint Laurent demanded meticulous attention to product detail, ensuring lighting, framing and styling elevated the items’ desirability.
Event-led campaigns, such as Wimbledon, required weaving the elegance of the occasion into the visuals, producing aspirational yet accessible imagery. By blending seasonal storytelling with premium product presentation, these campaigns not only elevated Cudoni’s visual identity but also strengthened its positioning in the competitive luxury resale market.
