Campaign
Description
Designing the 'Create The Perfect Pout' campaign, introducing three new liquid lipsticks and a limited edition hyaluronic lip pencil.
Context
The campaign needed to appeal to a global audience across the UK, USA and international stockists, including spas and luxury distributors. Valentine’s trends research showed that bold, romantic visuals resonated strongly, so the creative needed to balance passion-led colour with The Organic Pharmacy’s refined, organic brand identity. The campaign would run across digital, in-store and print, requiring consistent visuals that could adapt to a wide range of formats.
Design Approach
I developed the visual direction around a hero photoshoot, showcasing the lipsticks’ deep reds and corals in close-up detail. The imagery was styled to highlight glossy textures against the brand’s signature clean, white-and-blue aesthetic, with subtle floral accents inspired by the packaging. The resulting visuals captured both romance and refinement, perfect for Valentine’s retail displays.
From there, I designed a full suite of marketing assets for global rollout: billboard designs, flyers, printed booklets, in-store digital screens and social media content in multiple formats. Every piece maintained a cohesive look, ensuring that from spa displays to Instagram ads, the campaign felt unmistakably premium and love-infused.
Results
The Perfect Pout launch created a striking visual presence across all touchpoints, drawing attention in-store and online. It not only boosted product visibility during the competitive Valentine’s period but also reinforced The Organic Pharmacy’s standing as a leader in British luxury beauty. The campaign’s combination of bold romantic imagery and brand sophistication resonated with audiences worldwide, making it a standout seasonal success.
