Packaging
Description
Created the 2019 Christmas gift set packaging for The Organic Pharmacy, blending festive elegance with London-inspired illustration. The result was four best-selling sets across EMEA, tying the brand’s handcrafted London heritage to a sophisticated holiday look.
Context
The Organic Pharmacy wanted its Christmas campaign to feel both locally rooted and globally appealing. As a beloved UK organic skincare brand, their products are handmade in London, and the brief called for packaging that would reflect this origin while embracing the warmth and joy of the festive season.
The Organic Pharmacy tasked me to design their Christmas gift sets, the brief was clear, capture the warmth of the season while celebrating the brand’s roots as a London-based, handcrafted organic skincare company. These gift sets would launch across EMEA, so the look had to be festive, premium and instantly recognisable as The Organic Pharmacy.
I wanted the packaging to do more than just look seasonal, it needed to tell a story. I began sketching by hand, developing line drawings inspired by the London skyline. Landmarks like Big Ben and The Shard emerged, each drawn with fine, delicate lines to echo the brand’s organic, artisanal feel. This handmade element was key, it reflected the care that goes into each product and gave the packaging a personal touch that couldn’t be replicated with stock graphics.
To elevate the design for the holiday market, I introduced silver foil detailing. Against clean, minimalist backgrounds, the shimmering foil caught the light beautifully, adding a festive yet sophisticated feel. The balance of simplicity and luxury mirrored The Organic Pharmacy’s store interiors, ensuring the packaging felt completely at home in their retail spaces.
The final collection consisted of four cohesive gift sets, each tailored to highlight different hero products. The London skyline ran across each box, tying them together as a collection while allowing for subtle differences in scale and layout to keep each set unique.
The impact was immediate, these designs became the top-selling gift sets of the season, resonating with customers both locally and abroad. People connected with the London story, the clean elegance and the sense that they were giving not just skincare, but a piece of the city itself. It was a campaign that proved how thoughtful design can elevate a seasonal product line into a meaningful, memorable gift experience.
