Campaign & Packaging Design
Description
The Organic Pharmacy’s 10 Day Detox campaign, creating new product packaging and digital marketing assets to launch in stores and online across the EMEA region.
Context
The Organic Pharmacy wanted its 10 Day Detox kit to stand out on premium shelves, including high-profile locations such as Fenwicks and Shangri-La hotels. Research into competitor detox kits showed a crowded market full of overly busy designs, so I set out to create something cleaner, sharper and instantly premium. The campaign needed to appeal to a gender-neutral audience, convey the brand’s values and feel cohesive across packaging, website, and social channels.
Design Approach
I designed neutral sand-toned supplement labels paired with a sleek grey detox box, using a minimal colour palette and bold, modern typography for maximum shelf impact. This neutral, gender-inclusive aesthetic communicated clarity and calm, while also positioning the product at its premium price point. The hero packaging featured a striking “10 DAY DETOX” headline, ensuring visibility in-store and online.
The campaign identity extended into social media graphics and website assets, carrying through the same clean lines, modern typography and muted tones. This ensured the entire rollout felt like one unified visual story, luxury wellness with a London edge.
Results
The campaign launched successfully across EMEA, instantly elevating the detox product line and reinforcing The Organic Pharmacy’s premium positioning. The clean, modern design stood out in high-end retail displays, resonated with international audiences and demonstrated how thoughtful packaging and cohesive branding can transform a health product into a luxury experience.
