Valentine’s British Lip Elegance

For The Organic Pharmacy’s Valentine’s Day launch , I led the design of a campaign introducing three new liquid lipsticks, expanding their proud British makeup line crafted with love in London. The goal was to showcase the lipsticks’ standout qualities, rich pigmentation, transfer-free formulas with Vitamin E and Calendula Oil for soft, hydrated lips, and a lightweight, full-coverage finish, perfect for a romantic holiday. I envisioned a campaign that felt luxurious yet approachable, targeting beauty lovers across the UK, USA and global stockists like spas and distributors. Research into Valentine’s trends revealed a need for bold, romantic visuals, so I planned a photoshoot featuring the lipsticks’ deep reds and corals, paired with a Limited Edition Hyaluronic Lip Pencil, ensuring the designs popped while staying on-brand. The result was a cohesive, love-infused narrative that promised the “perfect pout” for the season.

The campaign came to life through a meticulous photoshoot and photo retouching process I oversaw, creating stunning hero images that highlighted the lipsticks’ glossy allure against clean, elegant backgrounds, think the white-and-blue branding with floral accents from the packaging. I designed a wide array of marketing assets for both digital and print: campaign visuals in multiple sizes, billboards, flyers, booklets and digital screens for stores and spas worldwide. Each piece balanced vibrant colors with The Organic Pharmacy’s organic sophistication, ensuring consistency across UK and USA markets. The launch resonated deeply, turning heads in retail spaces and online, reinforcing the brand’s position as a leader in British beauty with a Valentine’s touch that felt both loving and timeless.