Christmas Gift Sets - Made In London With Love

For The Organic Pharmacy’s Christmas campaign, I had the chance to design packaging for four key gift sets, spotlighting their status as a beloved UK organic skincare brand. With their products handcrafted in London and a reputation for unique, value-packed gifting options, the brief was to capture that local charm and festive spirit. I landed on the idea of line drawings inspired by the London skyline, think iconic spots like Big Ben and the Shard, tying the city’s allure to the brand’s roots. The goal was a clean, Christmassy vibe that echoed their store atmosphere and elegant branding, making each box feel like a special, love-filled gift.

The design process leaned into that handmade ethos. I sketched the skyline by hand, giving it an authentic, personal touch, then elevated it with silver foiling for a sleek, festive shimmer. The result? Four stunning boxes that balanced simplicity with sophistication, their silver-lined silhouettes popping against minimalist backgrounds. It wasn’t just about looks, the packaging told a story of London-crafted care, resonating with customers worldwide who flock to the city’s landmarks. The campaign nailed the brief, wrapping top products in a design that felt both luxurious and heartfelt, perfect for holiday gifting.

The effort paid off big time, these four gift sets became The Organic Pharmacy’s top sellers for the season. Customers snapped them up, drawn to the blend of iconic design and the brand’s signature quality, proving the packaging didn’t just look good but hit a sweet spot for holiday shoppers. It was a standout moment, showing how a thoughtful concept could turn a festive campaign into a commercial win.