London’s Luxe 10 Day Detox Glow

For The Organic Pharmacy’s launch of the 10 Day Detox campaign, I took the lead in designing a fresh campaign for their newest beauty and healthcare kit, featuring four updated supplements. As a proud British brand crafting products with love in London, the goal was to introduce a detox program that stood out while staying true to their organic roots. I envisioned packaging that screamed luxury yet felt approachable, targeting a gender-neutral audience across the EMEA region, including high-profile spots like Shangri La hotels. Research into competitor detox kits revealed a need for clean, readable designs, so I opted for neutral sand-colored supplement labels and sleek grey packaging for the 10 Day Detox box, subtle tones that matched the brand’s premium price point and elevated it beyond the older, less distinctive designs. I also created marketing assets for social media and the website, ensuring a cohesive, eye-catching launch that resonated in stores and online.

The design process focused on simplicity with a touch of elegance. I crafted the supplement labels to be on-brand and easy to navigate, using a minimalist sand palette that popped against the grey box, as seen in the final product with its sharp, modern typography. I leaned into crisp luxury feel, drawing inspiration from the brand’s London heritage while keeping it fresh for a global audience. The 10 Day Detox box, with its bold “10 DAY DETOX” text, became the centerpiece, perfect for in-store displays at Fenwicks and luxury hotels. The campaign launched successfully, turning heads in EMEA markets and reinforcing The Organic Pharmacy’s status as a leader in organic skincare with a design that felt both premium and purposeful.